How Founders in Their 40s & 50s Are Getting Left Behind, & how to catchup!

Why the ‘Old Rules’ of Sales No Longer Work—and What You Can Do to Stay Ahead of the Game

Hey Guys,

What if I told you your secret sauce isn’t helping your business anymore—it’s hurting it?

Sounds crazy, right?

After all, it’s your unique expertise that got you here. But in today’s world, keeping it locked up is exactly what’s driving potential clients away.

Over the last few days, I’ve had two conversations with founders in their 40s and 50s—guys who’ve been killing it for years.

But suddenly, they aren’t closing deals the way they used to. I have had 3 more over the last 2 weeks.

I’ll be honest—it’s not because they’re losing their touch. It’s because their audience has changed.

We’re living in an era where everyone, even your potential clients, wants to do a bit of DIY. They want to see, touch, and understand things for themselves before they come to you. But instead of adapting, many business owners are keeping their cards too close, worried that sharing their best advice will mean clients won’t need them anymore.

Here’s the irony: that’s exactly what’s pushing them away.

Your intellectual property isn’t just being stolen—it’s being eaten by AI and DIY culture.

And your audience?

They’re not the same as they were five years ago.

They’re informed. They research, compare, and want value upfront before they invest.

Now’s not the time to hide what makes you special. You need to share it—on social media, in emails, in your community. Offer the best of your advice in a DIY style that helps prospects. Give them breadcrumbs, let them taste the value you bring. Show them exactly why working with you is the logical next step.

Don’t wait until you’re left behind. Start sharing your expertise today and watch how your audience starts to come to you, ready and willing to work together.

Hit reply and let’s talk about how the OB Method can help you adapt and thrive.

Let's do this together.

Jerry J O Brien

PS: Don’t let AI and DIY culture leave you in the dust. Let’s chat about how to turn this into a powerful strategy for your business!

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