Struggling to Close Big Deals? Here's the Step-by-Step Fix

Jerry O Brien

Oct 2 (edited) in General Discussion 📚

Unlock the Formula to Build Trust, Reduce Client Hesitation, and Close High-Ticket Offers with Confidence

Hey Guys,

Ever tried to eat an elephant?

I don’t recommend it in real life—too much of a mess.

But when it comes to closing high-ticket clients, there’s a lot of truth in that old saying:

How do you eat an elephant?

One bite at a time.

Here’s the thing… clients don’t always want to commit to the full elephant-sized investment right away, even when you know they need it.

I was working with a client recently who was getting in front of all the right prospects. They had the offer, the need, and even the perfect audience. But there was one glaring problem. Their prospects wouldn’t commit to the high-ticket monthly offer on the first ask.

It felt like trying to feed an elephant to someone in one bite—it was too much, too fast, and the deals weren’t closing.

That’s when I introduced them to a new strategy.

Instead of asking for a huge investment upfront, we took a step back. I suggested breaking the process into smaller, more manageable commitments.

We created a simple, do-it-yourself lead magnet that added immediate value.

This began building trust.

Next, we moved them into a done-with-you offer for the first month. That way, before they even had to consider a large investment, they’d already experienced the benefits of working together.

By the time we introduced the high-end MRR, they were primed, confident, and ready to commit.

If you’ve got clients circling your offer but not committing, maybe they just need to put the napkin around your neck and hold the knife and fork upright and start with 1 bite.

Let me know if you have any questions.

Jerry J O Brien

P.S.: Most clients don’t need a full elephant-sized offer upfront. Let’s break it down for them, one step at a time, and get them to say yes when it counts. Ready to discuss?

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