What is the lifeblood of any business?
New prospects that become customers. One thing i often see many entrepreneurs struggle with is figuring out how to generate a consistent amount of lead flow.
If you are a service based business one of the best ways to do that is by giving away something valuable (lead magnet) that encourages your ideal customer to engage with you.
If you help someone solve one of their problems for free. They are much more likely to invest in you.
That is why is called this the Social Value Funnel.
So here is behind the scenes of a social campaign .