$98k in a week / ReLaunching IG Reel Campaign · 6/7-Figure Coaches Community

Aug '23 in Ads

$98k in a week / ReLaunching IG Reel Campaign

Re sharing here as I posted this on CB group. To inspire others on.

Two months ago before I went on my holidays. I hit my first 98k in a single week (well it was like 10ish days) but still was very chuffed.

That was done mainly from my VSL funnel using YouTube ads and direct Instagram ads.. however I’ve yet to personally master the “follow me on Instagram ads” due to being able to well articulate my mechanise as a lot of people in my space are promoting the same message so it’s not resonating anymore in the marketplace.

I believe that once I crack this messaging, adding Treys follow me IG strategy will help me scale faster through organic using my appointment setting team..

As well as being able to give advance strategies to my students.

So for accountability purposes and also if it helps anyone else..

I’ve just launched my phase 2 of the IG booster reel campaign.

Phase 1 results)

Spent approx $980 to get followers. However I over spent on ads that were converting. What I should of done is spent a small bit like $5/day per IG reel advert.

@Trey Cockrum

says, $5/day per ad and test 5.

So when I over spent my cost per follower was nearly 10x than it should be, also those that followed were mainly competitors and people who aren’t quite ready to take action.

However I did close a $8k sale ($2k cash collected up front)

Learnings:

spend less per ad to find winning advert.

Phase 2)

I’m going to spend a small test phase budget of about $250 to find winning advert.

Message — this time I’ve made the offer message a lot more broader to get more followers and to see if these followers will be more engaging so I can book 10x more calls.

Results: I’m expecting to initially spend a total of $1k to get 3x return in cash collected.

Ps those wondering what my offer is (I help coaches to go fully online & scale with setters)

My new ad style — https://www.instagram.com/reel/CvyqJmZAbEV/?igshid=MzRlODBiNWFlZA==

If you want to stay up to track with me then I can post phase 2 results, let me know in the comment section if you want me to keep this thread going, message “ yes “ so when I post here I can tag you on the update!

2 comments