Mechanism, Messaging & Progress update · 6/7-Figure Coaches Community

Mechanism, Messaging & Progress update

So first off. Since January 2023 till June 2023. We hit 100k in sales!

Shoutout to Trey and his course on this skool group. That together with Dan Koe’s stuff has helped a lot.

Our journey has been rocky. Over-thinking stuff. Inconsistency. Big wins. Then big dips.

Like in November to January we had 10-14k months.

July this year we barely scratched 1k. Partly that’s got to do with our offer and mechanism not being optimised for the off-season.

But in general, our mechanism wasn’t well understood.

Players would get on sales calls and it would always be like “well what do you do?”

So we are spending more time actually fleshing out our mechanism.

We’ve recently discovered a form of behaviour therapy model that resembles exactly what we teach, is research backed and already well developed. So we are simply using that, modifying the language so it makes sense to a hockey player.

A lot of our results in gaining an audience has been the result of good organic. But there’s a twist in that.

An issue we discovered is that our audience demographics are more skewed to parents than players.

Means our following of 12k really only has an active player base of about 3k which are in the age group we service.

So right now, we are focusing on making content in both carousel and reels that better cater to that age group. And improving the mechanism so that it’s easier to understand. As Ice hockey is a sport where sport psychology has yet to really make a big impact. So we need to do a better job in communicating our mechanism so players and parents actually understand.

Will be posting updates again in a month or so

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