Sharing progress & what we have been learning · 6/7-Figure Coaches Community

Sharing progress & what we have been learning

So my business partner and I have been hammering down on that script and have been booking calls easier (shoutout to Trey!).

But a trouble we have been having is attracting more of the right athletes into the DM's.

For context, we serve 15-25 year old hockey players who are playing high level ice hockey (AAA, Junior A & College)

Through our socials we get more traffic from that group of 12-15 year old group who are just too young to help with our paid programs (we give them free stuff). So we have a messaging problem I assume which we need to dig deeper into. Then again I might easily be wrong with my assumption.

But for now we are solving the problem via making ONE variation to those opening lines in the Appointment Setting script.

Aim: DM the likers of our COMPETITORS content who provide similar services (mental performance, mindset, etc). Specifically the likers who match our client profile who get the best results (older athletes playing high levels already). For example theres a competitor with almost 100k followers who attracts relatively more older players than we do atm.

The indicators for the right clients are visible in the profile pictures as in Ice Hockey older players wear visors and not cages. Also they typically write in their bio the name of their team which makes their level identifiable.

DM template: Hey (name)! Just wanted to reach out. I see you liking content on (subject in liked video) and mental performance in hockey. Are you interested in more free content about this topic? 👍

Because these are young athletes addicted to their phones (like most of us) the response rate is about 40%.

We then are directing them to one of our free courses and when they sign up to that course we collect their CRM info.

And then follow up with them with the rest of the script later is the current plan not to overload these new guys who are unfamiliar with us. This last part we are still needing to execute on as we only have started using this strategy today but looks promising so far

I'll keep you guys updated.

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