Goated for this video!!! Thanks for doing these. Shows your commitment to coaching, bringing value to others and passing of knowledge.

What’s going on man! Company doing ads for is B2B2C. We service both businesses and their clients. For lead generation, we’re going after both businesses and clients. If a client lead is generated, we pass it to closest business. Any advice on the ads side for this type of scenario so Google doesn’t get confused on what audience they should be looking for? Any way to split the audiences for tracking? I have the tags and conversions split up. Also, how to best handle where a large amount of traffic to our site and ads are recurring users? Both the businesses and clients have logins to our site. I have a feeling a good portion of our spend is going to recurring users to just get to our site and want these individuals to be negated. I know there’s a setting for bid for new users only, but I don’t want to not bid for a person that is coming back for a second time. Is this where I would need to do that new users setting in one campaign and a do a retargeting in another?

@Austin LeClear stoked to hear it!!! Thank you!!

@Steve Cox maybe don’t ask for full access. I always push full transparency and just let them know exactly what you need access to, why you need it, and most importantly how and why it’s going to benefit them. The better tracking, the better that Google knows it’s doing well, the cheaper it’s going to be for them to get conversions and higher quality leads they will get.

@Steve Cox would it be wrong to say to just bid lower since CPCs should be lower during this time period? Also @Tyler Scola - if you’re only US based, maybe try to just target the warmer states like Steve mentioned.

I’m doing the same thing with my conversion values currently. Valuing 2 sets of customers (one high ticket, one low ticket) at different values and then valuing the email leads for the sets of customers at 2 values that are smaller values/scaled down. I just switched the conversion and tags over so it’s relearning right now but definitely can report back to you my findings. As a suggestion, when it comes to your 30:1 lead to close ratio, maybe do some more prequalifying before that email lead comes in so you only get the best of the best. That would change the value of those email leads in your scenario.