Hi! My name is Francisco Briasco and I'm a Product and Industrial Designer from Buenos Aires, Argentina. For my first publication I would like to present my first thoughts about how can we connect the Biomimicry thinking with the User Experience Design, for digital products. --- Here it goes: Biomimetics (“Imitate life”) is the science that studies and draws inspiration from nature. It observes and learns from the most important source of wisdom we have to solve those human problems that nature has already faced.Currently, biomimetics research puts the main focus on creating solutions through physical and tangible products such as a train or a tool. The shape, materiality, mechanisms and technology are the main points to attack. But... How do we apply this philosophy to the design of services and interaction experiences in digital products? Digital products are not affected by environmental humidity, weather, or surrounding materials/objects. It doesn’t matter if the product is biodegraded or reused, or if its manufacture consumes energy in excess. Here the biggest challenge lies in the design of browsing experiences, information processing, data management and communication with other users, and in the interpretation of human psychology when communicating and experiencing the world through a mobile device. Whether they are of the same species or not, all living beings need to communicate their interests and receive feedback, send signals, leave tracks, warn of possible dangers, direct herds, express their emotions, or coordinate the construction of a nest. They have a division of labor, follow rules, coordinate complex projects and design excellent solutions, optimizing energy and effort consumption to the maximum. So... the field of UX, digital products, the Internet of things, Artificial Intelligence and its applications are potentially biomimetic challenges, but we must ask ourselves: How does nature resolve communication, organization and cooperation between its parts without a common language?

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