Hi everyone! I'd like to invite all of you to publicly set a weekly goal in the comments. This post serves as a small commitment to both yourself and our group! Here are the basic instructions: - If you accomplish your goal from the previous week, announce your win and set your next goal. - If you don’t achieve your goal, you’re encouraged to share not excuses, but your plan for accomplishing it this week. Accountability isn’t about blame; it's about progress. All reasons are valid, but a lack of progress is not. If it takes two weeks instead of one, that's fine - just make sure to get it done. Please be as specific as possible and ensure that your goal is entirely within your control. Action: Write your goal for the week in the comments

I’ve been catching up on some business reading and recently knocked out "Influence: The Psychology of Persuasion" by Robert Cialdini. To me, reading these types of books often feels more like being reminded of what you see done all the time vs. teaching you brand new concepts you’ve never considered. And that’s actually the reason I like it so much, because it comes from the real world and what I’ve seen work + what I’ve noticed that’s work on me. Here’s my take on Cialdini’s 5 strategies. Reciprocity. - People tend to return favors or feel a sense of indebtedness if given something for free. The best example we’ve all experienced is the free sample (be it Costco or elsewhere) where people tend to spend more if they have taken samples. - My Takeaway: In order to build strong relationships, we must start by giving. Offer help, share your expertise, or simply show kindness. You’d be surprised how often people are engaged by “Me Monsters” who only want what benefits them. Sometimes a simple gesture at a networking event has made all the difference in building a relationship. Commitment and Consistency. - People like to be consistent with what they've previously said/done. If someone commits to something small, they're more likely to commit to something bigger later on. - My Takeaway: Use funnels. This is why funnels with free/small ticket offers at the start of them work so well. Once the lead has said yes, it becomes harder for them to say no to considering offers in the future. This gives us the chance the prove ongoing value and more easily convert over time. Social proof. - When I think social proof, I think 2 things: logos and testimonials - Logos refers to any talent, brand, or media partnerships that you have which validate your offering. I usually find these just below the hero section on websites showing the logos of the various partners they have. - Testimonials include written, video, and KPIs. Having public written/video testimonials sends a powerful message to leads from current/past customers. - My Takeaway: Stack social proof as high as you can, from your relevant audience. It’s cool if a big celebrity shouts you out, but if they have no connection to you then it can come off poorly.