- Segment by Engagement Levels: Split your list into groups based on how often they open your emails. Regular openers get the fresh stuff, while you might need to reel in the less engaged with tempting offers. - Timing Is Everything: Figure out the best days to send your emails. Weekdays for the professional crowd, weekends might work better for your casual shoppers. - Tailor Your Messages: Send the right content at the right time. New product launches and hot deals for your keen beans, re-engagement campaigns for the quiet ones. - Review and Refine: Keep an eye on your open and click rates. What works a treat one month might need tweaking the next.