Apologies if this has already been posted about, I had a search and couldn't find anything. Has anyone tested if the response rates increase if you include something like "Text YES to (insert phone number) to start a conversation" instead of "Send me a message on (insert number) to start a conversation and see if we are a good fit" If so, has there been much of a difference in response rates? I've been inspired by the coconut challenge and have been brainstorming a few ideas of my own (toy unicorns, mini hour glass, bags of sand, a Mini compass or a rubber band) I'm testing each over the next few weeks (and stealing elements of the letter design and text you showed in the coconut video and adjusting for my market) I'll keep everyone posted with the results

Without actually replying to this person's post and giving them advice, what would your advice be? https://www.linkedin.com/posts/carolineeardley_current-status-a-very-fed-up-pr-agency-owner-activity-7231622405603938304-k-vI Seems like they're doing pitching and proposals up front for no fee, and then being ghosted by prospects who were possibly only ever suspects. I've a pretty good idea what someone like Benjamin Dennehy (The UK's Most Hated Sales Trainer Would Say), but what do you say? Also, do you think her writing about it publicly on LinkedIn is actually going to help her win business? I would think not. Whether she realises it or not, she's doing negative marketing for the company she runs. I'm not encouraging anyone to mock or laugh at this person, and I won't comment on her post because I don't really feel qualified to say anything on the subject. If I had to guess, it seems they're not going for a "no" earlier enough to disqualify - it's like there's some zinger of an objection in the minds of these prospects that doesn't get ferreted out early enough.

One of the channels I get leads from is search engines, specifically Google, and a big part of local SEO success depends on the Google Business Profile (GBP) and the amount of reviews you have. As a local website design guy, this is one of the big battlegrounds, and one fraught with fake testimonials, which means I have to work doubly hard to get those reviews (I bloody well earned them after all, so I'll ask). Problem is, people forget to leave the reviews when they'd already said they'd do it. Or, worse, Google's annoying AI (I call it "Hal" just like the AI in that 2001 Space movie, the one that disobeys Dave) has randomly deleted reviews in the past, thinking they were spam when they were in fact genuine. Anyway, I want more reviews, and I don't want to have to email anyone, or text them, or even phone them, because I want to do it in a better way that might be repeatable for all future clients, as well as possibly making it more likely I'll get more referrals in their networks, leading to a high calibre of client. This is my letter. Each one took 23 minutes to write, and I've seven of them. I'll post these shortly and wait to see what the response is. Like I said, the plan is to get reviews, and I noticed my clients have the same problem getting THEIR clients/customers to write reviews (even though many of them aren't even thinking about it, so they don't know the problem exists). I wish we didn't live in this world of bullshit reviews, but these are tactics that absolutely do help, since it's bottom of the funnel (BOFU) content that I can repurpose on my website, which is useful as part of making an offer in long form sales copy. Writing is pretty tiring, but it feels like I'm building that muscle by doing it regularly, even for the ones I never send. Thoughts?

Hey Gang, It's been quiet in here as pointed out by @Chris Spruce So I'm curious... 1) What direct mail are you sending at the moment? (Include pictures like @Darren Mudd did with his handwritten letter) 2) If none, what ideas are you pondering? (Again, bonus points for pictures) 3) Finally... What's the biggest problem you are facing when it comes to direct mail specifically? Wether you are actively sending shit, or are completely stumped. Let me know what parts you find tricky. I'll go first. We are gearing up to send a few thousand postcards (Here's my recent LinkedIn post with some naval-gazing insights) The plan is to send them out, and drive them to a VSL where they can request more information. Sent in the mail, of course. The pack may include (but not finalised) the unicorn client report, our death of social media white paper, and a sales letter. Our biggest challenge has been finding a mail house that can handle the volume, as we want handwritten, custom printed envelopes for the postcard, physical stamps, and each postcard to personalised. This will remain a challenge until we have our own setup complete. So, let me know below what you're up to, your schemes, or your challenges.

I am struggling with building my "list" of names and addresses. Anybody found any software or companies that can complie this information?