Everyone thinks that the highest conversion day is Black Friday, however . . . Cyber Monday rings in as the top conversion day for U.S. holiday shopping in 2023, and the same will be true for 2024, unless an Alien Starship invades earth!! 👽 It’s easy to see why Cyber Monday has the highest conversion, as many shoppers wait until the last minute to snag deals, creating a sense of urgency that skyrockets conversions. Perhaps FOMO kicks in on the last day??? 😱 But here’s something interesting . . . Desktop still dominates, boasting nearly double the conversion rate of mobile. 💻 While mobile is great for browsing on the go, it seems shoppers trust their desktops more when it’s time to pull the trigger on a purchase. Thanksgiving Eve, on the other hand, tells a different story. Conversion rates dip slightly because shoppers are in research mode—they're browsing, researching and bookmarking items without feeling the pressure to commit just yet. Key takeaway?? Focus your energy on Black Friday and Cyber Monday for the BIG sales day 📈 For Thanksgiving, use it as an opportunity to share engaging, attention-grabbing content to stay top of mind so when people are ready to buy, your brand is the first thing they think of. Source: Statista

Here's a golden rule: Give away your knowledge. 💡 I get it—this might sound risky, right? Won’t people just take your ideas for free? Abuse your generosity? Actually, the opposite happens. Sharing your knowledge builds trust and authority, making people want to work with you even more! Counter intuitive, eh?🧐 Here’s why: When you share your expertise, people appreciate it and about 3% might try implementing your advice, however the majority will need help to do it. That’s when they turn to you. 🙌 E.g. Practically, 97% men can change their car oil, yet the vast majority would rather pull up to a service station and get someone to do it -- WHY?? ... People would rather pay for convenience!! Think: cooking vs. Uber Eats!! Share your knowledge freely . Charge for implementation . 🎯 Real-life example: When meeting with prospects, I would ask questions and listen to their struggles, then I would offer actionable advice on how they can tackle their problems. In offering value where they can implement themselves, they would ask, "can you do it?" My closing rate for new business was upwards to 90% with the exception of Government Ministries where they would award tenders to their friends/family or if a kickback was at play.🤑 Have you ever explained something to a friend or a prospect only to hear, “Wow, that’s brilliant! I could never do it like that”? Exactly!! Your KNOWLEDGE is valuable, but your ability to EXECUTE is your superpower. 🔥 Think of it like handing someone a penny, and it turning into $100 for them. For you, sharing knowledge costs little (a penny) but for them, they just got $100 value — for you, it’s just what’s already in your brain! For them, it’s transformative -- and that’s the magic of giving. 🌟 💎 Did You Know? The most successful people don’t hoard knowledge?? Successful people freely share their knowledge because they know their execution skills are unmatched. Sharing shows greatness, not weakness. People who share come from a place of abundance.

Want to make your YouTube thumbnail a view magnet? It's all about your dramatic expression! 😮😃 A recent study analyzed top YouTubers' thumbnails and found these 2 facial expressions get the most views: - surprise (27%) and - happiness (26%) While some niches prefer "calm" or "confused" look, avoid "disgust" and "sadness," coz they don't get a lotta clicks. SoOoo, next time you upload, try a happy or surprised expression in your thumbnail, and watch those views roll in! It's worth testing, isn't it? 😉📈

Have you heard about the "blank napkin pitch" trick? It's a super cool way to capture your business idea, and this simple concept was used by many Entrepreneurs who went on to create huge businesses around the world. Today, it's a concept that's still being used. The deal is: if your pitch fits on a simple napkin, it's probably brilliant and clear! Let's dive into why inking your biz idea on a blank napkin is the simplest way to start your business: 1. Capture ideas real-time while creativity is bubbling: Starting with a blank napkin gets your creative juices flowing and captures those brilliant ideas on the spot. It's cheap and easy – perfect for budding entrepreneurs! 2. Craft a flexible blueprint for success: Jotting on a disposable napkin gives you freedom to explore without commitment. It's fun, creative, and pushes you to think BIG without sweating the small stuff. 3. Stay organized, start small: A napkin's limited space keeps you focused and on point. Makes organizing your ideas super easy! No stress, no big bucks, no fancy setup – just pure, raw creativity!! 4. Visualize your plan, stay motivated: Your napkin sketch is a solid reminder of your vision and dreams. When the going gets tough, pull out that blank napkin sketch and reignite your passion -- remember your BIG WHY you got started. 5. Jot your objectives, aim high: Summing up your biz on a napkin cuts through the noise, keeps you laser focused. Know your goals, stick to 'em, and smash 'em hard!! Yes, take ACTION to implement your plan. Sure, napkins ain't for detailed business plans, but they fuel passion, hunger, and ambition. Remember, killer ideas start small. So, if you want to make your ideas irresistible to customers and investors, give the napkin pitch a try! ------------------------ ACTION STEP: ------------------------ Grab a blank napkin at the office, home or at your local coffee shop, and let the scribbling begin, allowing your pen to flow onto the blank napkin as you ink your business idea.

In the book 📚 "Grinding It Out" by 🍔McDonald's founder Ray Kroc; he wrote: "People have marveled at the fact that I didn’t start McDonald’s until I was 52 years old, and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night. 😴 Overnight successes are often years and decades in the making. Everything worth pursuing – business, health, relationships, and life itself – is a long-term commitment. So, let's ask ourselves: 💭 what skill are we honing and preparing for? Comment below . . .