2d ago in ๐ Offer
The Value Equation by Alex Hormozi
๐ Infinite Value = You win the game ๐
Value-Drivers:
1. ๐ Dream Outcome: What do I get?
2. ๐ค Perceived Likelihood of Achievement: Will it work?
3. โณ Time Delay: How long does it take?
4. ๐ช Effort and Sacrifice: What do I need to do?
Dream Outcome
๐ Channel desire through your offer.
๐๏ธ Sell Hawaii, not the plane ride! โ๏ธ
Perceived Likelihood of Achievement
๐ Build trust that your offer works.
๐ฌ Use messaging, proof, and guarantees.
Time Delay
โก Make everything instant, smooth, and easy.
โณ The shorter the wait, the more valuable!
Effort & Sacrifice
๐ง Lower effort and sacrifice to increase appeal.
๐ฐ Done-for-you services charge more to avoid effort.
Pro Tip: "Get the Bottom to Zero!"
Perception is Reality = Value ๐
๐ Sees themselves in dream outcome
๐ Sees higher chances of success
โฒ๏ธ Sees shorter time to results
๐ช Sees less effort and sacrifice
๐ฌ Found this helpful? Please like ๐ and comment. ๐
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The Value Equation by Alex Hormozi
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