The Future of Advertising...

Happy Monday Ad Men,

There's a lot of talk right now from the big guys in our space who are claiming that ORGANIC traffic will soon replace Ads entirely...

I see a lot of people trying to replicate the Alex Hormozi, Iman Ghadzi, and Gary Vee content strategy, myself included...

And while I do agree that this is something everyone should strive for so that you don't HAVE to rely on ads to get more leads, calls or clients...

It's not something that will ever replace advertising completely!

The reality is, building a personal brand and social following takes time... YEARS!

A few weeks ago for example, I spoke to 800+ real estate agents on the topic of YouTube and showed them why your YouTube channel is your "digital real estate porfolio"...

Each video on your channel is a different property...

Some videos can make you $100, some $0, and some THOUSANDS of dollars in adsense & in high-paying clients too!

But again, building this takes time.

It is worth it, but you'll need both ads and organic if you truly want to stand out and survive in today's noisey, and super crowded marketplace.

Here's a metaphor I've been using lately to explain the reason why YouTube Ads works so well:

YouTube is the new TV

YouTube Ads are the new TV commercials.

Google Display Ads are the new billboards.

You see that?

Nobody I know watches TV anymore, they all watch YouTube.

If you can learn to create and run profitable ads on YouTube, you'll never have to worry about where your next lead or client will come from again.

AND if you can combine YouTube Ads + YouTube organic to build a personal brand, now you're bulletproof.

Anyways, wanted to share my 2 cents on the future of advertising and why I know it's not going anywhere anytime soon...

We as Ad Men just need to get better!

The super crazy income claims are getting skipped and people are not buying from you off ONE ad view, the spend weeks researching, watching, and consuming your content.

So use YouTube Ads to get in front of them, and post content to nurture and close them because of who you are.

YouTube is the new TV

YouTube Ads are the new TV commercials.

Google Display Ads are the new billboards.

Cheers 🥂

7 comments