Short answer: through posting everyday on TARGETED social media platforms.
In fact, one of my business partners - Wen - helps me raise private capital and he does so solely on social media. One time, when I was about to acquire 2 hotels and build a $110M hotel/condo project, I challenged him to raise private capital quick.
He raised $12M of OPM in just 12 weeks - all through social media.
Which social media platforms and what should you post?
The Right Social Media Platforms
- Right here on our FB group - Apartment Investing Secrets. Why? We have 35,000+ apartment investors and based on a survey we did a while back, we estimate we have more than 2,000 accredited investors. In fact, the majority of capital that Wen raised in 12 weeks was through our FB group.
- Other FB groups that talk about real estate investing.
- LinkedIn but target the ones you want to connect with by searching for the hashtags they use in their posts (related to real estate investing).
What Should You Post?
Remember 4E. Your post should...
- Educate
- Engage
- Encourage; and
- Entertain
This post is an example of an educational post. My post last Sunday asking people's opinion on what Financial Freedom means for them, is an example of an engaging post. My post of my face besides 2 checks of $407,000 each is an example of an encouraging post.
Just by doing this, DuWayne Gregory, one of my Mastermind members was able to line up $250,000 in private capital in just 12 weeks just by posting on social media. DuWayne is so confident of what he achieved in a short span of time that he is now part of a real estate deal where he will raise $2.5M.
You might be saying, "But Mike, I am not a social media person." or "But Mike, I don't have time for social media."
I will discuss the answers to those questions and even give you a tool to help you, TONIGHT (July 5) at 8 PM Eastern in a special training via Zoom. Write "4E" below and I will give you the link to register for the training.