Million $ Capital Raisers Don't Convince Investors??? Huh???!!!

Before I share that with you, here's a quick update on our $20M in 20 Days Challenge.

End of Day 3, one of my investors (let's just call him "Barry" - not his real name to protect his privacy) reached out to me with a question about a deal. And then he said he noticed on social media about my $20M in 20 Days Challenge.

To make the long story short, he wants to invest $500,000.

With Barry's investment, $18,300,000 left to achieve our goal...and just 17 days to go.

Do you think we can reach our goal?

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I know. I know. That sounds weird.

But it's true: million $ capital raisers don't try to convince investors.

Convincing someone is trying to get that person to do something for YOUR reasons.

In contrast, PERSUASION is getting that person to do something for THEIR reasons.

Based on that definition, Million $ Capital Raisers don't convince investors. They persuade investors.

In the past, I thought I had to SELL myself and my deal to my prospective investor.

But I realized that SERVING my prospective investors is what makes them invest in my deals.

I provide a service. And that is, the apartment and hotel deals I put together SOLVE my passive investors' problems.

Problems like their money losing value because of inflation...

Problems like paying the IRS too much money...

Problems like running out of money in retirement...

All I do is understand my prospective investor's main problem, & find a deal that will solve that problem. I am SERVING them, not SELLING them.

And that is PERSUASION...not convincing.

#20mill20days

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