How I’m using SalesNav to start my GTM motion at Outbound OS

SalesNav can be a great tool if you use it to its full capacity.

Here is how I’m currently using it.

TL;DR

1) Set up the personas - different people care about different things

2) Build lists with triggers - always have a clear reason to reach out

3) Use lead lists - save people to lists so you can track who’s accepted and which ones are performing the best

4) Get their data - use your favorite tool to extract the prospect's emails & phone numbers

5) Put them in specific sequences - the more specific you can make the sequence the better

And that is it!

Don’t overcomplicate it, just put relevant messaging in front of the right people

Let me know what you all want to see next!

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