Feb 27 in General discussion
SOCIAL MEDIA FACT:Social platforms will become the hottest new search engines
If you want real insights from real people, Google search results don’t always do the trick.
But you know where you can reliably find a wealth of advice from actual humans?
That’s right: social media. In 2024 and beyond, social media channels represent the biggest threat to traditional search engines.
TikTok is now integrating Google search results into its in-app results, and the platform has added robust search tools like Keyword Insights to its Creative Center.
Plus, recent surveys suggest that social media platforms are the second most popular way for Gen Z to research their shopping decisions. It looks like Google is right to worry about TikTok, Facebook, and Instagram encroaching on its territory.
In 2024, if you’re not answering your audience’s questions on social, chances are someone else will (and it might be your competitors).
We talked about social SEO as an important trend in 2022 — and tested our theories in our own experiments — but it’s an even bigger deal now.
Last year, the social SEO tactics we suggested focused mainly on keyword optimization in captions and profiles. Now, social strategies are evolving to address search intent while still producing content that entertains as it educates (edutainment, if you will).
As long as it’s still relevant, evergreen content can show up in social search basically forever. And the more engagement those posts have, the more likely they are to rise to the top of social search results pages.
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SOCIAL MEDIA FACT:Social platforms will become the hottest new search engines
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