Unique not commodity
The price of certain things is their scarcity. Perceived value. By selling cheaply, at a price in line with competitors, or by being average.
Content
A simple content strategy can make all the difference. The most marketed is the most viewed. There's no such thing as bad marketing. But some marketing speaks more to customers than others.
Knowledge
The more you know about your market and your target, the better you market.
Branding
It's about associating yourself with your company. The better known the brand, the better known the person.
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