Your Prompt Matters More Than Your Model
Itâs one of the biggest secrets in the AI world right now... and itâs simpler than you might think:
đ Your prompt matters more than your model.
Youâve probably heard a lot about AI models latelyâhow powerful they are, how they can revolutionize your business, save time, and boost productivity. But hereâs the truth most people are missing: even the most advanced AI model is only as good as the instructions you give it.
Let me share a quick story with you...
A few months ago, one of our roofing clients came to us frustrated. He had been playing around with AI for a while, but he wasn't getting the results he needed. âIâve got the tools, but itâs not delivering,â he said.
The problem wasnât the AI model he was usingâit was the way he was talking to it.
We dug into his process and quickly realized that his prompts were too vague. Heâd type in things like, âGive me a roofing estimate,â or âHow do I get more leads?â Now, these are valid questions, but AI needs more guidance to deliver value-packed answers.
I told him, âItâs not about the modelâitâs about how youâre prompting it. You have to train the AI to give you the results youâre after.â
So we worked together to refine his prompts, teaching the AI to think more like a top-level marketing strategist, rather than a generic search engine. Instead of âHow do I get more leads?â we switched it to:
"Generate a lead generation strategy that targets homeowners who have storm-damaged roofs in [City Name]. Make sure the strategy includes Facebook ad copy, a follow-up email sequence, and an upsell for premium roof inspections."
Boom!
The difference in the response was night and day. Suddenly, the AI was churning out high-converting copy and step-by-step strategies tailored specifically to his roofing business. The best part? He went from spending hours tweaking content to getting it in minutes.
Hereâs why this works so well: When you give the AI a highly specific and clear prompt, youâre basically telling it what you expect, the direction to go in, and the outcome you want. It can dig deeper, get more creative, and deliver results that feel like they came from a marketing proânot a robot.
The AI knows a lot, but it doesnât know whatâs in your head unless you tell it. And this is where most business owners drop the ball.
đĄ So hereâs the real magic: a simple tweak in your prompts can completely change the game for you.
Want more engagement from your marketing copy? Instead of âWrite me an email,â try:
"Write me an email that targets homeowners who need to replace their roofs before winter sets in. Emphasize urgency, offer a limited-time discount, and include a call-to-action to schedule a free inspection."
Need help with your social media posts? Donât just ask for âa Facebook ad.â Get specific:
"Create a Facebook ad that speaks to homeowners in [City] who are concerned about potential roof damage from recent storms. Highlight a 30% off discount on all roof inspections and include an image of a damaged roof."
This approach doesnât just apply to roofersâit works for contractors, appraisers, and any other service-based business. If you're not happy with what AI is giving you, itâs not the AIâs fault... itâs the prompt youâre feeding it.
Here at Teched Out Pros, we specialize in helping service-based businesses, just like yours, leverage AI and automation to drive real results. Weâve seen first-hand how businesses go from feeling stuck to growing their revenue exponentially by simply mastering how they use AI.
đ Curious how you can start getting these results yourself? Let us help you master your prompts.
Our team of experts is ready to walk you through step-by-step strategies thatâll unlock the full potential of AI for your business. Schedule a free consultation today, and weâll show you how to ask the right questions and get the answers that move the needle.
Because in the world of AI...
Itâs not about having the fanciest model.
Itâs about knowing how to use it. đ§
đ Ready to see how the right prompts can skyrocket your results? Book your free consultation with Teched Out Pros today and watch your business transform with the power of AI.
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