Are you taking advantage of OPA? Are you getting in front of other peoples audiences? Yes, we need to build our own audiences, but one of the best ways to do that is to get in front of others.
If you have a business meeting with a potential customer, you are in front of one person. If you speak to a networking group or a rotary club, you are in 20 to 30 people. If you’re on a stage, you can talk to 1000 people sometimes. When you start your own podcast, initially that number is small, but as you grow your show that number gets bigger. You can jumpstart that growth by getting on other peoples podcast and other peoples stages. This way you can get in front of tens of thousands of people.
OPA is a great leverage tool.