First Skool, then your community

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I've been active on Skool for over a year now, and I’ve spent a lot of time thinking about why some people stick around while others leave. In my opinion, people stay on a platform when they truly understand it—both technically and in terms of how to use it effectively.

💡 Here’s my key thought:

When you bring people from social media into your Skool community, their first interaction is with Skool itself, not your community. This is so important to understand.

Our goal should be to make new members like Skool as a platform.

If they enjoy using it, they’ll stick around and log into your community regularly.

I believe a lot of new members drop off and go back to social media because they don’t fully connect with Skool.

💡 𝗦𝗼 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆’𝗹𝗹 𝘀𝘁𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆’𝗹𝗹 𝘀𝘁𝗮𝘆 𝗼𝗻 𝗦𝗸𝗼𝗼𝗹.

So, what should we do?

Skool makes it super easy for us since it’s really user-friendly and self-explanatory. We don’t need to spend too much time explaining how the platform works technically—maybe just add a few tips in the onboarding process.

But what’s even more significant, I think, is explaining how Skool is different from social media.

Here, it’s not about endlessly posting about yourself or mindlessly scrolling. It’s about being active and engaging in conversations. That’s something we should highlight during onboarding.

Conclusion

New members engage with the platform first, and only then with your community—especially if they’re coming from social media. We need to meet them where they are and guide them the right way.

If we can get these new members to genuinely like Skool (the way we do), they’ll stay, join multiple communities, and everyone benefits.

So, we should all ask ourselves:

"What can we do to make new members love Skool and want to stay?"

What do you think?

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