[FULL GUIDE] How To Grow Your Skool 📈

Andrew Kirby

🔥

Jul 22 (edited) in Other

I have 650,000 YouTube subscribers, and 11,000 members in my Skool.

Here's step by step how I’d grow my Skool if I had to start again:

Warm Outreach
2-Step Post
$1.80 Strategy
Content

𝐒𝐭𝐞𝐩 𝟏: 𝐖𝐚𝐫𝐦 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡 (𝟎 - 𝟏𝟎 𝐦𝐞𝐦𝐛𝐞𝐫𝐬)

Do this 1st because it’s the fastest and easiest way to get your first members.

Here’s a full guide from Hormozi on how to do it.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝: Reach out to 10 people

𝐒𝐭𝐞𝐩 𝟐: 𝟐-𝐒𝐭𝐞𝐩 𝐏𝐨𝐬𝐭 (𝟏𝟎 - 𝟓𝟎 𝐦𝐞𝐦𝐛𝐞𝐫𝐬)

This is a simple strategy that leverages a loophole in social media algorithms to generate a tonne of attention even without thousands of followers.

Do this 2nd because it only takes a few minutes, but can quickly grow your group (if done well).

Here’s a full guide I wrote on how to do it.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝: Make a 2-step post on all your socials

𝐒𝐭𝐞𝐩 𝟑: $𝟏.𝟖𝟎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 (𝟓𝟎 - 𝟓𝟎𝟎 𝐦𝐞𝐦𝐛𝐞𝐫𝐬)

The $1.80 strategy is very effective at growing your group. This tactic got me my first 1,000 subscribers, made

@Hamza Ahmed

his first $1,000 online, and was the strategy

@Goose Dunlavey

and

@Zain Miah

used to win The Skool Games.

It’s free, it works even if you have no audience, and it can be used on all of your favourite social sites (Instagram, Linkedin, Twitter, Reddit, and even Skool).

Do this 3rd because it’s simple, you learn a lot, and it works almost all the time. It just requires work.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 1: Find 5 places online where your target audience spends their attention. It could be online communities, or influencers they follow.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 2: Join the communities, and follow those influencers on all their socials. Turn on notifications.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 3: Comment your 2 cents of value 90 times a day. That’s where the $1.80 comes from. Creating your own social posts relies on algorithms for reach. If you’re just getting started, it’s hard to make your content good enough to get attention. Start with comments.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 4: Add your Skool community link to your bios. When you become a valuable member of the community, people will check you out and join your Skool.

Reminders:

Don’t make low-quality comments. Become the most valuable person in of the community. The simplest way to make high-quality comments is to just spend longer than everyone else on your comments and posts.
Build a relationship with the influencer and admins. Give the admins what they want. Put them on a pedestal. Thank them. Share your wins and give them credit. Support other people. Do their customer support for them.
Don’t self-promote. You’ll be hated, bullied, and banned.

𝐒𝐭𝐞𝐩 𝟒: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (𝟓𝟎𝟎+ 𝐦𝐞𝐦𝐛𝐞𝐫𝐬)

The better you get at creating content, the more money you’ll make.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 1: Pick one platform to create on. Start with the platform you consume content on the most.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 2: Commit to creating one piece of content by this Sunday at 11:59pm. If you’re reading this on a Friday, Saturday, or Sunday, then your deadline is next Sunday not this Sunday.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 3: Pick a content idea. Everything you create comes from the life you’ve consumed. So look at your calendar last week, the content you’ve watched, and the lessons you’ve learned, then pick one that excites you to share.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 4: Create the content. It will be bad. But bad content is a prerequisite for good content. Start, then learn. Don’t learn, then start.

☐ 𝐴𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝 5: Don’t stop. Content compounds, and compounding requires time. The winners are the ones that didn’t stop.

Reminders:

Content is a mechanism to trade value for attention. The more real value you provide, the more attention you’ll gain.
It’s not about seconds of value, it’s about value per second. Make your content dense with stories, insights, and value.
The simplest way to improve value per second is to make it shorter (but just as valuable). Do this by simply spending longer than other people per piece of content.
The packaging is the product. Get better at grabbing attention.
The messenger is the message. Who you are (or how people view you) dictates how they consume the message. Get authority, state authority.
Grow quickly by making content people love that no one else is making. High demand, low supply.

And those are the four things I’d do to grow my Skool.

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