SKILLS not TOOLS · Content Academy

SKILLS not TOOLS

Focusing on Facebook ads or SEO or Email marketing wont take you to the promised land.

Those are simply tools to convey a message to people. Powerful tools, but tools none the less.

Over time and history, new tools have always come and gone. Some have lasted the test of time, like the hammer for example. Other's were replaced by much more effective tools. Think about how many farmers were displaced when the tractor came to be.

So you're thinking, "Get to the point, Payam".

You need to focus on building SKILLS rather than simply learning to use tools.

Facebook ads and email marketing are here today...they might not be in a decade.

What will ALWAYS be here are the skills of story telling, knowing how to use persuasion, understanding relationship building. These are the things that actually move the needle.

Everything else is simply a tool.

I have a marketing systems skool page and I'd love to have you there. This really is a passion of mine

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