Stop skipping the most important part

I and every other marketer or video maker on the PLANET know that you want reach and you want to go viral. Trust me, we do.

There are plenty of "marketers" and video makers that will promise you a million views in 30 days and, to be honest, they aren't lying to you about how many views they can get you.

They take the most viral format right now and copy it to a T, wait for one of the virally formatted videos to hit, and then if it hasn't hit the million view mark, they put some of their own ad money behind it and boost it to places with low cost per view so they can get you that promise.

woooooo. Now what has that actually done for you?

Nothing.

The point of content marketing is longevity and relationships. The most common travesty in the space is people that "hit it big" with something viral only to be dumbfound by the lack of engagement just a few short months later.

Which brings me to my point...You need to be TESTING YOUR MARKET.

That doesn't mean don't try viral formats and trends, it means don't become relient on those things to bring you views and engagement. Learn about YOUR audience by testing content that's relevant to you, your style, your verbiage, your personality. Do things that draw your audience in to you and your authenticity.

One of my favorite songs ever starts with the quote "Only real shit is gonna last. All that other bullshit is here today, and gone tomorrow."

Make real shit. Real connections. Real relationships.

You do that with consistency and testing your market, not by chasing vanity metrics.

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