Skip the Gimmicks! Master the Basics.
If you want to build an authentic and engaged following on social media, it's time to drop the flashy tricks and focus on what truly works.
The key to long-term growth and impact isn’t in the gimmicks—it’s in mastering the fundamentals:
Consistency: Show up regularly. Your audience needs to see you.
Quality Content: You don't need to use an intro of a car crash, a trending song or any other BS
Authenticity: People follow people, not robots. Let them see the real you.
Gimmicks might get you a quick burst of attention, but building trust and adding value is what creates a loyal community. It’s not about going viral; it’s about showing up every day (I know you can hear Kate’s voice saying this), being real, and giving your audience a reason to stick around.
Remember: Master the basics, and you will crush it.
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Jesse Carstairs
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Skip the Gimmicks! Master the Basics.
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