AI driving your Shopping Assistant
Today I spoke with the founder of Upsy, a self declared AI-driven Shopping Assistant, and I wanted to share some insights with you:
  1. E-Commerce sites do not want their shoppers to chat. They want conversion;
  2. Chatting with converted shoppers is fine; they may want information about delivery or returns;
  3. AI learns from shopping behaviour. This is different from what I have come to expect from Large Language Models, who have stopped learning and just infer;
  4. Help, don't disturb: if you picture yourself in a brick and mortar store, you want to be left alone while you shop — until you don't :D Understanding this contradiction is crucial to breaking into the market.
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Marco Bottaro
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AI driving your Shopping Assistant
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