Authority + Client Feedback Hooks
Ready for your upcoming hooks and POV's that position you for AUTHORITY which leads to ACTIVATION!? Remember you want to be known as the "go-to" expert or person to know in whatever your business is and this type of content PROVES that! These aren't always the highest engaging because it's more for your smaller warm audience within your entire audience.
To help get those warm leads from phase 3 into becoming a paying client:
Hey, let me start my _______ business and see what I can do.... (then transition the verbiage after to pop up showing your growth based on the happy clients/testimonials you've created)
How to __________ (dream client's desire) from ___________ (mention yourself and put yourself as authority and as someone they should want to listen to here; using myself I would say "from a 7 figure digital earner" someone like Dusty could say "from a florist who brings client dreams to life in all price points".
One of my favorite parts of my business......then share a meaningful success story. This one is great for DTC to show future clients the care and attention you give your paying clients.
My client did THIS and _______(achieved dream desire) in X days or without having to do Y (something they would assume, but not want to, like going over budget)
Just ask my client (insert first name) how she __________(created desired outcome/became a raving happy client)....
I really wish you would stop focusing on X (limiting belief or something that's holding them back) and instead......... this is a great one to talk about your own I'm done moment or a client's I'm done moment and explain if they're ready for ______ (achieved desire)..........then that can lead to the CTA to grab your freebie.
3 unexpected habits to focus on for _______ (achieved desire) or 3 unexpected benefits from working with me. And you can even show screen shot proof at the end from current happy clients.
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Randa Carrabba
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Authority + Client Feedback Hooks
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