Weekly Authority Hooks · Digital Profit Queens™

Randa Carrabba

Aug 9 in Weekly POV's + Hooks

Weekly Authority Hooks

You know what IG content doesn't convert into sales?

Tips and tricks.

This is what DOES convert into sales

(Taking your potential buyers from phase 3 to the investment phase 4 stage is)

Social Proof + Authority Content

Social Proof: testimonials, success stories, transformations, client feedback, anything you hear from your happy and returning clients that would make new clients trust you!

Authority Content: Simply put- it's the content that shows your audience that you KNOW what you're doing & how you do it GETS RESULTS!

And that you: Have a way to getting those results your audience desires, That you have a specific methodology, That you can get there is X amount of time, That YOU have your own story of testimonial or transformation & That you have clients that have gotten those results!

This shouldn’t be ALL of your content, but it is what most people are missing and why they have crickets for sales in terms of organic content posted.

So for your upcoming week of posts, make sure you're at least implementing social proof and/or authority content at least 10-25% of the time!

Examples for authority hooks (some even have social proof/clients worked into them):

💰Behind the scenes of how I got my client X result

💰The exact process that got my client X result (after previous attempts/tries/or long time frame trying something that wasn't your process)

💰How I helped my client get x result in X time (without Y, something they would expect or wouldn't want to do)

💰If you want X ambitious goal/desirable result, make sure you do this (just ask my client _______ and insert a client name)

💰Here's what I wish I knew before reaching X goal

Here's the exact strategy my client used to get X result:

Create a POV style video with education in the caption with a CTA of how they can learn more. Or you can do a DTC education video with a shorter caption.

If someone had X problem, this is what I would tell them for the solution:

Share the biggest problem your dream client has and exactly what you would do to get them where they want to go.

This is what no longer works, and this is why:

What is a common thing your client would be doing to get X result and why they should be doing X instead

How I helped my client(s) to reach X goal in X time, and no it doesn't require (1-3 things they think it would )

These showcase:

Your METHODOLOGY

Your STORY

& Your TESTIMONIALS

Other great hooks to grab their attention FIRST:

THE UGLY TRUTH is...

I'm in your feed because...