Problem with Facebook advertising

Hey all, I’m facing a problem with my Facebook ad campaign and would love some insights. I’m getting a good amount of clicks with reasonable CTRs and CPCs, but I’m not seeing any conversions (no sales). A few customers have added the product to their cart, 2 initiated checkout, and even one purchase!

I feel like the ads are driving traffic, but something’s not connecting—whether it's the product page, pricing, or audience targeting. Any ideas on what could be causing this disconnect and how to troubleshoot it? Appreciate any help or feedback!

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