5d ago in 🧴Formulations
I foolishly ignored this golden rule of skincare formulating—and it changed everything!
I have a confession to make. When I first started learning about skincare formulation, I kept coming across a bit of advice from experienced formulators and experts that I just didn’t take seriously.
Tell me if you’ve heard this before: “Less is more in skincare formulation.”
“Wait… what?! Why would I use fewer ingredients or lower concentrations? Shouldn’t piling on more actives mean better results?” It just didn’t seem right!
Maybe I was too inexperienced, maybe a tad too proud, but I’ll admit it—I ignored this advice for quite some time. I was so sure that more ingredients would create a powerhouse formula. And for over a months, I kept piling in the actives, convinced it would make for better products.
But then, I took a formulating course where the instructor said something that finally clicked. They stressed the importance of simple, balanced formulations, and the light bulb finally turned on. When I stripped my formulas down and focused on just a few key actives in the right proportions, the difference was amazing! My products were more effective, gentler, and worked better across different skin types. The truth is: Less really is more.
In skincare, it’s not about having the most ingredients—it’s about using the right ones in the right way.
This simple change to my approach was such a game-changer that I now consider it one of the most powerful formulating hacks out there. And trust me, I get it: when you’re staring down a brand-new formula, it’s tempting to toss in everything but the kitchen sink.
But here’s the trick that I swear by now:
When you’re working on a new formula—whether it’s a moisturiser, serum, or cleanser—try stripping it back to the basics. Focus on the core ingredients: emollients, humectants, and occlusives. Work on stability and balance first, before adding high-potency actives or extra essential oils.
Action Step: Dust off an old formula you’ve been tweaking and give it a try. Strip away anything unnecessary and focus on those core ingredients—your emollients, humectants, and one or two actives. Test it like this, and see if the simplified version brings you that magical mix of stability and effectiveness.
It might feel a bit counterintuitive, but trust me, your formulations (and your skin) will thank you. And if you’re up for it, I’d love to hear how this tip works for you! Send me a quick message, or even a before-and-after formula comparison if you want feedback—I’m here to help.
Happy formulating!
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I foolishly ignored this golden rule of skincare formulating—and it changed everything!
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