4d ago (edited) in General discussion
Klaviyo newsletter list: single or double opt-in?
What are the advantages of single vs. double opt-in for your Klaviyo newsletter list?
Do you handle this differently for customers via the checkout page vs. leads via the popup?
I think Klaviyo and Shopify both recommended double opt-in, but is the dropoff worth it?
Best,
Jan
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Klaviyo newsletter list: single or double opt-in?
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