When I was looking for my next product idea for Etsy, I realised YouTube was way better than Google! Instead of just reading articles, I found tons of creators showing step-by-step tutorials, trending crafts, and in-depth reviews. Watching videos helped me see exactly how items looked, how people reacted, and even new ways to personalise things. For example, I came across a video on making resin jewellery that inspired me to try my own spin on it with unique colours and inclusions. With YouTube’s comments and engagement insights, it’s easy to see what shoppers actually love—which helped me make my products stand out on Etsy! We will be taking a more depth look at this in one of the courses,