Lead gen for my own agency, and for clients

Hi grandmaster funnels! As I study these modules, I thought about the youtube videos I watched from Gusten, and heard from Rusell Brusen too about "bootstrapping" your business with funnels, and not ads, or someone else's money. I have a conumdrum to understand the following:

Im going to be mingling in an event for coaches, authors, speakers in my town. As a brand new funnel builder I want to build concept funnels for free, or paid cheap for them as I build my portfolio, and then it hit me...Say, Im going to build a funnel that works for a cold traffic for an author or speaker won't I need to run a cold ad campaign and integrate my funnel? Say an opt in for a free ebook or a free masterclass? How would this work? Bootstrapping a business with funnels means also ad spend correct? Otherwise how do you make out into the world? and get them to reach more people for my potential speakers, authors...Iam trying to visualize how I would carry this conversation to sell them on my service. 💛🤝

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