Apple Spec Ad 🍎 · Filmanatix Crew

Apple Spec Ad 🍎

Last fall, we embarked on an exciting project to create a spec ad, which we are now putting the final touches on. We’re eagerly looking forward to sharing it with you soon. Unexpectedly, our winter and spring turned out to be busier than anticipated, delaying our progress.

For those of you just starting out in filmmaking, creating a spec ad can be a fantastic way to hone your skills. A spec ad, short for speculative advertisement, is essentially a commercial you produce without being commissioned by a client. It allows you to experiment with your creativity, learn new techniques, and build a portfolio piece that showcases your capabilities.

Don’t be discouraged if your schedule gets hectic or things don’t go exactly as planned—that’s all part of the process. The key is to keep pushing forward and continuously improving. Remember, every project you undertake, no matter how small, contributes to your growth as a filmmaker. So, if you’ve ever considered making your own spec ad, go for it. It’s a valuable experience that can significantly enhance your craft.

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