If you're trying to grow on social, whether it be a personal brand, or your business, content is the name of the game in terms of top of funnel awareness.
The main problem (that I specifically suffer from) is that there are so many platforms, and too little time.
The solution is content repurposing and creating content management and automation systems that help you save time, and cover more surface area online.
This guide will walk you through a step-by-step system for how you can automate your social media posting.
Inside you will find a system that does the following...
- Set up a news aggregation system using Google Sheets to collect article links
- Use Perplexity AI to summarize the collected articles
- Employ AI language models (Claude and GPT-4) to generate platform-specific content: Claude for longer-form content (Facebook and LinkedIn) GPT-4 for shorter-form content (Instagram and Twitter)
- Use DALL-E to generate images for Instagram posts
- Set up make.com (formerly Integromat) as the central automation platform to: Connect all tools and services Manage the workflow between different steps
- Configure API connections with various social media platforms (Facebook, Instagram, Twitter, LinkedIn)
This system aims to create a comprehensive, AI-driven social media presence that requires minimal daily input while maintaining consistency and engagement across multiple platforms.
*note I would not recommend publishing straight to platform without review (AI makes mistakes) but this will give you the framework you need to get there!