This week, let’s dive into specific ways generative AI is making a tangible impact in businesses:
1. Content Creation with Jasper: Marketing teams are using Jasper to generate blog posts and social media content. A company can input a topic like “sustainable packaging” and Jasper can produce an entire article in minutes.
2. Customer Support Automation: Companies like Shopify use AI agents such as Zendesk’s Answer Bot to handle frequently asked questions. This allows businesses to provide instant responses to customers, improving satisfaction and freeing up human agents for complex inquiries.
3. Design Innovation with Autodesk: Autodesk’s generative design software allows engineers to input specific design goals and constraints. For instance, a manufacturer can create a lightweight part by specifying weight limits and material types, and the software will generate multiple design options.
4. Data Analysis with Tableau: Businesses are leveraging Tableau’s AI features to analyse sales data. A retail company can use Tableau to identify purchasing trends for targeted marketing campaigns and inventory management based on customer preferences.
Generative AI is driving efficiency and innovation across various business functions. If you have questions or need assistance with these tools, feel free to reach out!