Do you have a clearly defined target market?

Clearly defining your target market is a critical step towards business success. It allows you to tailor your marketing efforts, gain a deeper understanding of your customers, increase engagement, gain a competitive advantage, save costs, and drive continuous improvement. It's a no brainer, but you'd be surprised to know how many people get into business without really understanding that.

This is one of the reasons why only 25% of coaches actually make a living out of their coaching practice. In fact, most of the coaches I've come across, only think they know who their target market is. Here's a hint. It isn't everybody. You've got to niche it up (or down) if you want to eat regularly.

Clearly defining your target market, understanding what problem you are solving for them and consistently aligning your strategies to cater to your clients' needs, positions your business for long-term growth, customer loyalty, and market dominance.

The key to success lies in reaching the right people with the right message at the right time.

That brings me to another point. What you say to your prospective customers and how you say it is also critically important to the success of your business.

I'm all about helping coaches up their game. Did you know it is easy as pie to secure consistent business without advertising, and churning out social media content all over the place? Sounds crazy, but it's true. But, think about what's been working for you and what hasn't been. Maybe you've complicated things. Maybe you just need to tweak a few things to get things rolling.

The truth is, you need to have the right business focus, the right messages and the right tools to get the job done. It's that simple, but everyone is so caught up in what they think they need to do that they have lost sight of what they really need to be doing.

I can fix that. Message me if you want to know more. 😁

Renee

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