I could use some guidance on running my first database reactivation campaign for a health supplements company. Their flagship product retails for about $45, and I’m aiming to use this DBR as a foot in the door and to sell them a monthly SaaS package. Here are a few questions I have:
- Commission Rate: What’s a typical commission rate for a DBR campaign like this? I’m thinking 15%, but is that standard?
- Timing: Once A2P is completed, is it advisable to send the SMS offer immediately, or should there be a waiting period?
- Offer Ideas: What types of offers tend to work best? I’m considering 20% off or a 2-for-1 deal. Are there other options I should consider?
- Campaign Structure: Should the commission be tied to a single, one-time offer via SMS, or is it better to set up a more prolonged campaign, like nurturing through email or ongoing promotions? Should I propose a time-based commission, like 15% on any sales made within a specific date range?
I’m really eager to make this a success and want to ensure I’m approaching it with all the necessary information. Any insights or advice would be greatly appreciated.