Getting a business going is hard work
Yesterday, I hosted a LIVE Masterclass to build high-converting landing pages.
And it was epic.
I had a lot of fun preparing the content and delivering it LIVE.
Check it out here.
One lesson that I emphasized in the class was that this stuff is hard.
Even though I have 10+ years building website, landing pages, offers and ads, it was really hard to promote this class.
And that's the lesson.
Every aspect of a LIVE offer need to be tested, including:
  • Copy,
  • Topics,
  • Pricing,
  • Timing,
  • Ad creatives,
  • Audiences,
  • etc.
I have almost never seen anyone make ONE attempt at an offer and it working right out the gate.
Or if it does work, it's almost always backed with a ton of experience and insight going in.
Keep at it. Entrepreneurship is a journey spanning years. Not one hit wonders.
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Burhaan Pattel
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Getting a business going is hard work
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