Massage Therapists need to get reviews! Here's how to stack up credibility proactively without feeling pushy: (best tip last!!!)
- Make sure your Google Business Page is up to date (Google has not been replaced by AI for clients looking for massage therapists).
- Find the link on your Google Business Page to "ask for reviews" It's in the icon list right under your business name when you're viewing your own business.
- Copy your link. Write up a little message to your recent clients, and TEXT it to people you've treated in the last 2 weeks. This can say something like "Hey [name], I'm so glad you made it in for that last appointment. I'd really appreciate if you could help more people with [client's main concern] find me... would you please follow this link to leave a review?"
- Also drop the link in the footer of your newsletter so that you're regularly reminding people.
- Be consistent about gathering reviews from all the clients who are particularly delighted with your work. They want to help you!
and the big one!
- Make up a QR code that goes to your Google link. Print it out, and keep it visible on your desk. When you finish working with a client and they are all relaxed and delighted, let them know how much you'd appreciate their review. You can say something along the lines of "Can I ask you a favor?" pause (they love to help). "I'm doing a challenge to collect more reviews to stabilize my business and help others find me. Would you mind taking a few moments to drop a few stars for me, or write a few reflections on your session if you have time?" They agree to do it. "This QR code should take you straight to the link. Is that working for you?"
Bonus points if you can give them a little tea or sample of some kind that helps them slow down and settle into the waiting room while they write. You can totally change sheets while they work on it ;)As soon as a new review comes in, screenshot it and use it on social media, newsletters, etc.
Here's an example of the image we made up to use reviews on Instagram: