How to actually solve problems with your copy

Patrice Moore

18d ago in General discussion

So we always hear, "solve your clients problems with your offer."

Or,

"Start your copy by actually identifying your audiences problem."

But how do you actually:

Identify what problem you're solving with your community
And then solve it EFFECTIVELY?

Here's a framework to copy paste into your marketing:

To find their problem, you have to determine what kind of person they are. 👀

And most importantly, what insecurity they have. There's only 4:

1: People Pleasers: These are yes-men who will go out of their way to be nice and do stuff for other people in order to be accepted. They have the following insecurity: they devalue themselves/think they're not good enough.

2: Combative people - These people who bring down other people in order to make themselves feel better. They also fall into insecurity of low value/worthlessness.

3: Competitive people - They have to essentially brag and place themselves above you in order to feel good about themselves. They have an insecurity of being helpless.

4: Cooperative - How can I give you value. These people are typically not insecure about their own ability but rather that they don't have the proper connections/blueprints that other people have to be successful.

Now depending on who you're talking to, you need to cater to their insecurity and give them what they feel like they're lacking.

Hopeless? They need belief. But these people aren't great to work with.

Helpless? They feel like one good blueprint or mentor will give them what they need to unlock their potential. This was me, and that's why I invested into my first course.

SO determine their insecurity and solve their problem 😎

Problem-Solving Always Comes Down To 3 Elements

Time
Money
Energy

Your product should either eliminate work they'd have to do (saving energy), save or make them money, or save time.

There we go!

To get your copy reviewed, and the full blueprints I use to write 7-figure copy for my skool Games winners, join skool.com/copy while there's still 10 spots left.

CHEERS LEGENDS!

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