I just watched this great video on YouTube where Hormozi recaps 13 years of no BS business advice in 79 minutes (39.5 minutes on 2x). There’s a link below if you wanna see the full video. Or you can view the bullet points below for the 20 big takeaways from the video. Which nugget of Hormizdom is your favorite? 1. Have something extremely expensive to sell that you never even plan on selling 2. No one knows you exist. Advertise more 3. Until you’re at $100K/month, advertising is all of your focus 4. Under $1M/year? It’s 1 channel, 1 avatar, 1 product 5. Always start for free… Always 6. Proof over promise 7. Raising prices almost always makes you more money. But you hear “no” more often 8. Talk to customers to solve all of your problems 9. If you want to make your first sale on the phone, remember C.L.O.S.E.R. C. Clarify why they’re here L. Labeling with a problem O. Overview their past experiences S. Sell the vacation E. Explain away their concerns R. Reinforce the decision 10. Before you even think of doing something new: Do 10x more of what is already working 11. Growth is stressful. Stagnation is stressful. Decline is stressful. That means that business is stressful 12. The Lookback Window: Customers determine whether a purchase was good based on the last purchase they made 13. Try to sell sawdust 14. Arm your sales people 15. A lot of businesses don’t do this: You should unify sales and advertising 16. Every business needs 3 key functional leaders: One person in charge of getting customers. One person in charge of delivery. One person to run the day to day 17. The person with the highest standards should be in charge 18. Whenever you’re hiring: Make sure that the new person raises the average bar 19. There are 5 reasons that someone is not doing what you want them to do. 1-They don’t know what you want them to do. 2-They don’t know how to do it. 3-They don’t know when to do it. 4-They weren’t motivated to do it. 5-They have something blocking them