Tips to Improve Opt-in Rates for YouTube Ads?

Hi everyone,

I’m in the online money-making niche and currently generate all my customers through Meta Ads. To scale further, I’m in the process of implementing YouTube Ads.

Here’s my current data:

CPC: $0.33–$0.82
CTR: 1.4%–3.55%
Total ad spend: $3,606
Opt-in rate: 1%

My main concern: My opt-in rate is extremely low (1%) despite running a similar funnel that performs much better on Meta Ads (14%). I currently ask for a phone number on the opt-in page. Do you think that’s an issue with YouTube Ads, and would you recommend removing it?

Also, is there a benchmark or guideline for what an optimal opt-in rate on the first page should be in order to effectively get people to the VSL in the next step?

Thanks a lot for your suggestions!

Best regards from Germany,

Thomas

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