Your Content Needs to Answer......... · Idea Lab for Entrepreneurs

Your Content Needs to Answer.........

Here are 3 questions your content needs to answer......

1) What?

If people don’t see or feel the problem, they won’t look for a solution. Your content should highlight the pain or gap they’re experiencing. You are educating on what the problem is. People might not see it.

2) Why?

This is where you shift their perspective. It’s about helping them realize why their current approach isn’t working. The beliefs they’ve held until now need to be challenged.

2) Why you?

Now that you've addressed the problem and shifted their thinking, you show them that your solution is the answer. But it's not just about selling your product or service—it’s about reinforcing how your solution solves the problem in a way others can’t.

That's what your content should do, not as a separate post, but you need to look at them as a whole.

Everything starts with the you and your target audience:

If you want to know 'WHAT', you need to know what problem are you solving.
If you want to know 'WHY', you need to know the person you solve the problem for.
If you want to know 'WHY YOU', you need to know your unique value and how your solution is different from others.

That's why setting a foundation is the most important step.

If you don't do it right, then everything else won't work. We can do all of this in ONE strategy session!

Strategy Session: https://calendar.suzannetaylorking.com/strategy-session-stk

6 comments