8 KEY QUESTIONS TO ASK BEFORE DISCUSSING SOLUTIONS IN THE PRODUCT DESIGN PROCESS

PROBLEM Why are we doing this? What is our problem/need definition?
PRIORITY What is the priority and timeline for this issue?
TARGET AUDIENCE Who will use this product or feature? Who is our target user group?
METRICS What are our goals and success criteria? Which metrics will we track?
DATA What meaningful data do we have that we can utilize?
COMPETITION Are there other products or services trying to solve this problem?
RISKS What constraints, obstacles, or risks might we face?
STAKEHOLDERS Who are our stakeholders, and at which stage should we involve them?