Selling a product, idea, story, or (as evangelists) even Jesus!!
šBUT REMEMBER there is a BIG DIFFERENCE Between Good Sales Writing and Bad Salesā¦ and it starts with your SCRIPTING!
Let me show you:
āBad Sales Writing:** "Here is my product."
ā
Good Sales Writing:** "Here is your problem."
āBad Sales Writing:** "Hereās what it does."
ā
Good Sales Writing:** "Hereās the benefit of solving it."
āBad Sales Writing:** "Hereās whatās so good about it."
ā
Good Sales Writing:** "Hereās why what youāve tried has failed you."
š¤«HERES THE SECRET
Bad writing focuses on what *you* want.
Good writing focuses on what *they* want.
šNext time, think about your target audiences frustrations and desires, and how you can genuinely help them get what they need.