Since starting KO i have learnt that marketing mostly stays the same - Offer something people want, get it out there, and people will come. But advertising, this is something that changes almost month on month, year on year. Marketing is the Strategy, Advertising is the Tactic.
So my question is, what was the craze tactic when you first were starting in Martial Arts?
What was your most effective, and even most whacky way of getting people into your martial arts school haha? Genuinely very interested in this!!