In part 1 I showcase an example of an ad from a client. That ad was launched in May and is still up to this day, we have made little to no adjustments to that ad and it continues to perform really really well (even after testing other methods), keeping the cost per lead at a consistent $10-12.
Keep in mind sales are of course not always this consistent, this is just to show you what a good week could look like.
Also the dip in performance is because the ads were down for the weekend.
Hope this was insightful! ✍️