Content & Platforms · MAKEONCE FREE

Content & Platforms

Hey everyone — when I first started posting content on LinkedIn in March 2023 (while working full time and growing my side hustle), I struggled alot with finding the ideas and time to post relevant content for my prospects.

I've been reading some previous posts and noticed that lot of people here have been too.

Here’s how I'm now posting content 2-4x day across 7 different platforms:

1 - Create 1x post per day on 1 platform for 30 days, and connect with or DM every single person who comments on your posts. Ask them what they found most beneficial or relating to their situation. You should end up with at least 30 to 50 new prospect conversations after 1 month.

2 - Analyze and collect your top 5 best performing posts. Re-write each post 3 different ways: you can change the hook, change the structure, the formatting, even the topic or how you present the problem / solution. Use AI like ChatGPT or Claude to do this and save you tons of time.

3 - Now you have 5 hall of famers + 15 new posts you can stagger out over the next 30 days. This leaves you with 10 open days for writing new posts.

4 - Keep repeating this structure for another 1-2 months. Now, you've got a solid list of 30 top performing posts from the last 3 months.

5 - Use these 30 and schedule them on other platforms: long form or short format for Twitter, add an image and schedule on Instagram or Facebook, create a YT short out of each one, take the best topics and ask ChatGPT to write you a long form youtube script from the topic and record a youtube video or write a newsletter from it.

BONUS - if you've been DM'ing the people who engage, after 90 days you've got an inbox filled with free leads that might want to try / buy your stuff. What you do with these leads is up to you.

** Marketing is all about collecting VALUABLE data points...not fluff or dopamine hits. You want to triple down on what's working, and capture the timing. The market will always tell you what's working, what they need help with, what they want solutions for, etc.

Example - selling GPT prompts in January 2023 made some of my friends millionaires. Two years later, most GPT prompts are being offered as freebies or lead magnets.

If anything is unclear, happy to answer questions below. Hope this helps you 🙏

Here's a Workflow Diagram to help you visualize the process: https://whimsical.com/content-repurposing-workflow-49PLNKhokTMmvNDWBXsqsd

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